Mediocrity

Mediocrity is getting stuck half way up the mountain. When one who felt he had accomplished much but still not there yet had decided to take a break which then turned out to be a long break. Such breaks break us. Such is being mediocre.
It is when we think we had done enough and still not the best we can do, we become mediocre. Not good enough gets us nowhere, instead it drags us back.
I was talking with a mediocrity-ridden store assistant last week and that store lost a customer. I won't go back there again as long as that store continues to allow its employees to think and behave that way.
Doing 10% less may not get you 10% less, it actually sets you back 90% which is 0.